Considering he is a menace and a bad example for the kids, J. Jonah Jameson uses his influence in the media to show Spider-Man as an outlaw. Later, he is attending the orbit flight of his son John but something goes wrong and John loses control of his capsule. After Spider-Man saves the pilot's life, J. Jonah Jameson uses the media again to accuse Spider-Man of sabotaging the capsule.
While the Vulture becomes the new menace in New York, J. Jonah Jameson rages over the fact that no one is able to take a picture of him. Next day, a teenager named Peter Parker brings him great pictures of the villain. He offers to sell Jameson his pictures if he does not ask how he got them and does not mention his name. Jameson agrees and also asks for pictures of Spider-Man. Next day, Parker brings pictures of the Vulture's arrest. Impressed, Jameson even gives him a bonus.
Because a private hospital won't allow his photographers near patients, J. Jonah Jameson asks Parker to bring him some pictures of the injured Dr. Octopus. However when Jameson calls him home later on, a depressed Peter Parker announces that he won't be able to bring him any more pictures.
J. Jonah Jameson is still using his newspaper to discredit Spider-Man. Hearing of Sandman, he tries to find a connection between the two. Hearing later that the villain has taken refuge in a high school, he tries to get the police to arrest both Spider-Man and Sandman, but the hero delivers the criminal to them and swings away.
Not long after J. Jonah Jameson sponsored a TV program to discredit Spider-Man again, Peter Parker and Betty Brant report that some readers are beginning to question his motives and to think he may be jealous of the hero. After Flash Thompson has escaped from Doctor Doom and the Fantastic Four have found the villain's hideout, Jameson blames Peter for not bringing any pictures of the event.
While J. Jonah Jameson is arguing with Peter Parker the price for the photos he took of the Vulture, the villain barges into his office and threatens to leave with the Daily Bugle's payroll. Then Spider-Man shows up and engages in a battle inside the building before they take it outside where he defeats the thief. When the hero shows up near his window, Jameson informs Spider-Man that he is holding him responsible for the damage done to his building.
Seeing Electro getting away by climbing walls after robbing a bank, J. Jonah Jameson is convinced that the villain is Spider-Man and publishes a headline about it in the Daily Bugle. Peter Parker asks Jameson for $1,000 in advance pay, but the publisher agrees only if he can find proof that Electro is Spider-Man. Next day, Parker delivers some pictures that confirm Jameson's assumptions and the publisher hands him a check. But Jameson proves he has made a fool of himself when it turns out that both Electro and Spider-Man show up at the same place. Seeing the new action pictures of Spider-Man fighting Electro, the publisher is willing to forgive Parker for the other ones he gave him.
Jameson asks Foswell, one of his columnists, to write a series of articles proving that the Big Man is Spider-Man. Foswell reminds him that his claim that he was Electro made him lose his credibility, but the publisher threatens to fire him if he does not comply. He later learns on the radio that the Enforcers and their crime syndicate network have been arrested. He is shocked when an officer comes to the Daily Bugle to arrest Frederick Foswell after finding proof that he is the Big Man by following and searching his car. Jameson admits to himself that he hates Spider-Man because the hero is everything that is not and he envies him.
Spider-Man has apparently turned to crime and a costumed man calling himself Mysterio offers J. Jonah Jameson to get rid of him if he publishes a notice in the Bugle asking the web-crawler to meet him. Soon, Mysterio defeats Spider-Man and Jameson congratulates him for his first victory. But his happiness is short-lived because next day, Spider-Man brings the villain to the authorities with recorded proof of the villain's involvement in the crimes he was accused of.
J. Jonah Jameson is ordered by the Vulture to place a message in the Bugle so that Spider-Man meets his first opponent from the Sinister Six. Afraid that they will hold him responsible if he does not comply, Jameson desperately tries to get in touch with the hero. He gets mad when he realizes that Spider-Man has found the villains and that all the other newspapers have outscooped him.
Jameson fears that the creation of a new fan club might embellish the reputation of Spider-Man, but he is absolutely thrilled when he sees the hero abandoning the fight against the green Goblin and makes a special edition to report his cowardice in the Daily Bugle.
J. Jonah Jameson's total happiness crumbles to pieces when he learns that Spider-Man has resumed crime-fighting. He hires Mac Gargan as private detective to find out how Parker gets those exclusive photos of Spider-Man, but it turns our fruitless. Then he pays both Dr. Stillwell and the detective $10,000 to submit Gargan to a mutation that changes him into the evil Scorpion. As Jameson realizes he may have caused the creation of a deadlier menace, the villain crashes into his office to kill him. Spider-Man comes in to defeat the Scorpion, and with no witness, Jameson takes all the credit for the villain's defeat.
After the Lizard challenges Spider-Man, Jameson takes Peter Parker to Florida to snap pictures for the Bugle, but they come back with no photos.
Doctor Octopus kidnaps Betty Brant at the Daily Bugle and orders Jameson to get Spider-Man and Peter Parker to meet him at Coney Island. Going there himself too, he witnesses as Octopus unmasks Spider-Man as Parker before everybody and dismisses the sick boy as a weak impostor.
Hearing that Cosmos Films are making a movie about Spider-Man, Jameson sends Parker there to snap some pictures.
Jameson tries to get an interview with Kraven the Hunter who, to his delight, announces that he plans to defeat Spider-Man. Still, when the hero defeats Kraven and reveals that the Chameleon was back in New York, JJJ is happy that Peter could get exclusive photos of their arrest.
Jameson is upset that Parker has not brought him any photos recently.
During an art exhibition he organized, Jameson tries to stop the Masters of Menace from stealing paintings but the Human Cannonball knocks him out. With no internal injury, the doctor releases him from the hospital after a few hours.
Jameson decides to give a chance to Frederick Foswell, formerly know as the Big Man, and hires him as a reporter. Thanks to Foswell, he gets his hands on enough information on Lucky Lobo's shady finances to have the gangster arrested and informs the police. Jameson gets mad at Peter for not getting pictures of the arrest.
Jameson sends reporters interviewing anybody who does not like Spider-Man to manipulate public opinion. A psychologist visits the Daily Bugle, claiming that the hero has lost his mind, which Jameson gladly publishes. Later, his interference with the psychologist prevents Mysterio from unveiling Spider-Man's identity.
Jameson gets a visit from Mr. Smythe, an inventor who created the Spider-Slayer, a robot that can take down Spider-Man once and for all. Jameson is given control of the machine, and despite its promising performance, the hero manages to get away.
Jameson asks Foswell to prepare a story about the Green Goblin and the Crime-Master. He later tells his executive club fellows that he is confident in Foswell's reform. Later, Spider-Man barges in his office to accuse Foswell of being either Green Goblin or the Crime-Master. But the police arrive to thank the reporter for his precious collaboration in the capture of the racket gangs and Foswell reveals that the Crime-Master is actually a racket boss known as Lucky Lewis. At his club, Jameson brags to the other members that he planned the whole capture himself.
Jameson gives a speech for the graduate students at Midtown High School where he meets Peter Parker's aunt, May Parker.
